Content Marketing for a leading banking fraud analytics platform
The Challenge of Many
How do you service a marketing plan that targets multiple continents, involves enabling direct sales and partner-led sales? Can you create a layered content strategy that delivers to a strong inbound plan and yet delivers to adhoc needs through extended sales cycles?
Bringing Qi to the Content Engine
For 2 years, CustomerXPs has sustained an integrated content framework. From rehash of the website to collateral that address local market needs and from articulating new value propositions to establishing a rhythm to customer communication, content has played more than a key hand CustomerXPs’ exponential growth in customer base.
We spent time understanding Banks as customers
Security & Compliance is paramount in marketing to Banks
We tempered, balanced and added depth to content to address traditional enterprise audience in the new marketing era
Content All Sorts
Redesigned Website with CMS for better accessibility and scalability
A mobile-first approach to design with a relayed information architecture for improved accessibility.
Rebuilt From the Outside In
Putting the Bank at the center of our universe reinforced our differentiated positioning in the market
Extensive Demographic Studies
Geo-specific and technology-specific landing pages with content tailored to localized requirements to reach a diverse target demography
Extending video-based explainers for real sales enablement
Simplifying Value Propositions
Not only did we manage to extract the value proposition from a 20 slider, but managed to simplify it visually and contextually for the banks to consume. Creating a sub-brand was only a byproduct.