Content Marketing for a leading banking fraud analytics platform

The Challenge of Many

How do you service a marketing plan that targets multiple continents, involves enabling direct sales and partner-led sales? Can you create a layered content strategy that delivers to a strong inbound plan and yet delivers to adhoc needs through extended sales cycles?

Bringing Qi to the Content Engine

For 2 years, CustomerXPs has sustained an integrated content framework. From rehash of the website to collateral that address local market needs and from articulating new value propositions to establishing a rhythm to customer communication, content has played more than a key hand CustomerXPs’ exponential growth in customer base.

We spent time understanding Banks as customers

Security & Compliance is paramount in marketing to Banks

We tempered, balanced and added depth to content to address traditional enterprise audience in the new marketing era

Content All Sorts




On Schedule

Redesigned Website with CMS for better accessibility and scalability

Mobile Refresh

A mobile-first approach to design with a relayed information architecture for improved accessibility.

Rebuilt From the Outside In

Putting the Bank at the center of our universe reinforced our differentiated positioning in the market

Extensive Demographic Studies

Geo-specific and technology-specific landing pages with content tailored to localized requirements to reach a diverse target demography

Extending video-based explainers for real sales enablement

Simplifying Value Propositions

Not only did we manage to extract the value proposition from a 20 slider, but managed to simplify it visually and contextually for the banks to consume. Creating a sub-brand was only a byproduct.

See other content work

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Discover how we manage demand generation for India’s fastest growing Biometrics based workforce management solutions provider.

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