6 Benefits Of A Business Blog
If you have been following us on FB (QiWorks FB), you will know that we recently put up a post stressing on the importance of maintaining a business blog According to Technorati, a blog tracking firm, 12,000 blogs are created every day and more than 8 million blogs are already online! This warrants the question, should your business start a blog as well? We believe, you should, as blogs are integral to any online marketing strategy and are a functioning marketing tool. But that’s not all, starting a business blog will bring with it a host of benefits, apart from generating leads.
The benefits of running a business blog:
- Drive more traffic to your website: And, who wouldn’t want that? Once your website is created, it is not often that you update the content on it. However, websites are crucial to content marketing. This is where blogs help you. They add to your web content and become an indexed page on your website, thus assisting your website to show up in search engines and drive traffic to it.
- Blogs help SMM: Blogs can become the basis for your social media marketing. Never run out of content for your Facebook and Twitter accounts, feature your blog posts and drive traffic to your website or to a specific landing page.
- Increase your SEO: Fresh content is fodder for your SEO. It is the best way to keep competitors at bay and ensure your presence in search engine result pages. With the use of key words, relevant topics, and backlinks, your blog posts will automatically increase your SEO rating.
- Become the industry leader: If your blog articles are well-written and well-researched, they inevitably establish you as an authority to reckon with, in your domain. If people find answers to their questions in your blog posts, tips which make their life easier and information on getting things done, then they will look at you as a reliable source for information and thus become your leads.
- Build a relationship: Blogs are a two-way conversation platform. Use blogs to interact with your customers and the responses you receive will help you get an insight into the needs and requirements of your customers, which in turn will assist you in developing your business and staying tuned to the changing market trends.
- Blogs bring in long term results: According to Hubspot, “70% of website traffic each month was not generated by their active posts from that month – but from posts that were published in previous months.” Think that says it all.
By now, if realisation has dawned that starting a blog for your business must be your top priority, then let us, very quickly, brief you on the best practices you should follow and things you should keep in mind before you start a blog.
- Decide what you wish to accomplish through your blog and set your goals accordingly. Before you start the blog, make sure you plan the schedule and define your target audience.
- Keep your blog personal and relatable. Talk to your readers instead of preaching to them and include as many real life instances as you can.
- Make the blog a valuable source of information for your readers. Offer tips and advice, reviews, share first-hand experiences and link backs to many useful websites.
- If you think you cannot allocate considerable time to your blog, hire someone to do it for you. This ensures your blog is current and updated at all times and that you are constantly interacting with your readers and commenters.
- Research, research and research. Every topic and every statistic. Do not offer incorrect information.
- You can use your blog to sell your company/service/product, but make sure it’s not hard-selling. Do not use your blog to toot your own horn.
- Do not host your blog on a free platform. You may face plenty of issues and occasionally such blogs are known to get deleted and disappear, without any prior notification.
Running a blog is a fun and energetic way of communicating with your customers. A blog keeps you dedicated to your content marketing strategy and defines your business ethos. If you feel particularly adventurous, you can also use your blog as a platform to launch your product and get feedback, before the actual launch. And, honestly, a blog is really not that difficult to maintain and run, just requires a bit of time from you and gives you an ROI many times over.
Have you already started your business blog? How has it been helping you? Just starting out? Tell us your thoughts. Comment below and share your experiences with us.