The Marketing team of a global leader in automobile Internet of Things (IoT) solutions needed videos that would help their sales teams to engineer better pre-sales and sales conversations. The videos were also intended for various industry events such as the prestigious CES and internal events that would create maximum impact.
QiWorks had long discussions with the Marketing team on the objective of the video, the audience and the event focus. Several ideas and styles of videos were debated internally to ensure that the output was commensurate with the brief of creating maximum impact. Our videos were produced and edited in-house in record time, receiving approbation from our clients.
Videos produced by QiWorks increased recall and improved the sales conversations for the sales force. The videos amplified the salient features of their services and products, and were a great ice-breaker in pre-sales conversations. The sales force was convinced that videos were definitely an important part of their sales’ arsenal and were pumped up about selling better.
March 26, 2018