A multiple award-winning banking security and fraud combating software needed to enable their sales pitch, enhance lead generation and marketing, keep the content funnel running for a better online presence and creating collaterals that spoke B2B language.
QiWorks engaged with the client in face to face meetings, understanding the client’s sales landscape, studied the competition, legacy collaterals and other facets of marketing.
A social calendar was established, custom content was published based on the calendar that spanned blogs, presentations, infographics, newsletters, case studies, sales brochures and videos over a period of 12 months.
The sustained qualitative content generated over the year, helped the client establish a thought leader position on fraud fintech and upped the number of opportunities for the client. The refreshed sales collaterals were delivered in a span of 90 days, which enabled sales team to aggressively shorten sales cycles, and helped establish the brand as a thought leader in fintech and improve online website traffic.