Upping the ante on lead generation
Problem Statement
A leading money transfer company in the Middle East needed to strengthen their social presence through blogs and social media posts. Like most organizations the client was grappling with social media and trying to harness its power for building their brands.
Solution
QiWorks worked with this client to build their brand in charting a social media strategy which helped the client very successfully generate traffic and create a strong brand.The solution included over 500 social posts for Facebook and Twitter 30+ posts a week for different geographies in the Middle East for different products and services.
In addition to this over 85+ blogs over 14 weeks.6 blogs a week on lifestyle topics which had to be aligned to money transfers from on different occasions and visualizing different scenarios.Every blog had to be accompanied by an image which had restrictions, had to have key words as defined by client and had to be no less than 700-word long. The social posts were also constrained by what could be used in terms of language, images, etc., as we were catering to the Middle East.
Result
A series of initiatives like blogs, infographics and sustained storytelling over several social media platforms helped the client generate a very powerful impact and brand.